Getting Started with HOPE 9/19/97 Page 12

 

What is Required for Success Every Day!

We all have "customers," whether we are inside a company or dealing with the public. Whatever the business, success comes from excellence in presentation, promotion, customer selling and customer service. Above all, success comes from follow-up! The goal is to make every customer's experience a memorable one for the professionalism of his or her treatment, the satisfaction resulting from your interaction, and the enjoyment they receive. Remember, every satisfied customer promotes you and your business.

 

There are four areas for you to excel, and four areas for HOPE to help you excel:

 

Presentation: . . . . . . . . . . . . . . . . . . . . (A creative activity)

 

Helping you prepare and present your story.

 

Helping you prepare and present your plans.

 

Promotion: . . . . . . . . . . . . . . . . . . . . . . (A selling activity)

 

Setting and executing your sales activity schedule.

 

Making use of all available time to build business.

 

Providing to customers: . . . . . . . . . . . (Handling orders and transactions)

 

Personal contact.

 

Phone and other contacts (Proactive and inbound).

 

Customer Service and Follow-up: . . . . . . . (A communications activity)

 

Keeping the customer informed.

 

Providing customers with help and advice.

 

Fulfilling your promises and satisfying the customer

 

These things take place repeatedly every day. The next section is a set of overall instructions to show how HOPE supports you in each of these areas.

 

 

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